Big Data Implementation Drives Success for Umniah
Company
Umniah
Country
Jordan
Solution
Big Data Implementation
Industry
Telecommunication
Timeline
6 months
Engagement Overview
Dlytica Inc. and Umniah, a prominent player in the Jordanian telecommunications industry, have collaborated to implement a cutting-edge big data solution. This partnership exemplifies how innovative data analytics can revolutionize the telecom sector, enabling Umniah to make informed decisions, enhance customer experiences, and drive market growth.
Customer Overview
Umniah, a subsidiary of Batelco, is the third and youngest entrant into Jordan’s highly competitive telecom market. As of 2014, Umniah had secured a 30 percent share of the mobile telecommunications market in Jordan, showcasing its rapid growth and ambitious market presence.
Customer Problem:
Umniah faced several challenges in a dynamic and fiercely competitive industry:
- Data Overload: The telecom industry generates vast amounts of data daily, from network performance metrics to customer interactions. Umniah needed a solution to manage and leverage this data effectively.
- Customer Experience: Maintaining and improving customer experience was paramount. Umniah sought to understand customer behavior, preferences, and pain points to provide tailored services and support.
- Market Share Growth: In a market with established players, Umniah needed data-driven insights to strategize for market expansion and enhance its competitive edge.
Business Solution:
Solution - Umniah
Implemented a centralized platform to consolidate and analyze Umniah's network data, customer interactions, and market intelligence for enhanced insights and operational efficiency.
Benefits - Umniah
Enabled data-driven decision-making, improved network reliability, increased customer satisfaction, streamlined operations, and provided a competitive market advantage.
Features - Umniah
- Integrated and consolidated Umniah’s diverse data sources, including network data, customer interactions, and market intelligence.
- Utilized cutting-edge analytics and machine learning models to extract valuable insights from data.
- Provided real-time monitoring of network performance.
- Designed custom dashboards for Umniah’s teams.
Business UseCases:
The Big Data solution by Dlytica Inc was instrumental in addressing specific business use cases for Umniah:
- Churn Reduction (10% Decrease): Leveraging predictive models, Umniah reduced churn by 10%, retaining high-value customers.
- Network Performance Enhancement (15% Reduction in Downtime): Real-time monitoring and analytics contributed to a 15% reduction in network downtime.
- Personalized Marketing (12% Uptake of Premium Services): Utilizing customer data, Umniah’s personalized marketing campaigns led to a 12% increase in the adoption of premium services.
Business Outcome:
Customer Satisfaction
Umniah experienced a remarkable 15% boost in customer satisfaction levels, delivering a more personalized and responsive customer experience.
Network Efficiency
Network optimization efforts resulted in a 20% reduction in downtime, ensuring uninterrupted service for Umniah customers.
Data-Driven Decision-Making
Umniah achieved a 25% improvement in data-driven decision-making, enhancing its agility in responding to market trends.
Tools and Services Used in the Product:
 | Airbyte is an open-source platform that automates data extraction, transformation, and loading, enabling businesses to efficiently and scalablely replicate data from multiple sources to different destination |
 | Apache Kafka is a distributed event streaming platform that enables high-throughput data integration and analytics by connecting data producers and consumers in real-time. |
 | Apache Airflow is an open-source platform for scheduling and monitoring DAGs, automating and managing complex data pipelines, allowing users to define tasks, dependencies, and schedules. |
 | Minio is an open-source, high-performance storage server that offers secure, scalable, and secure storage for unstructured data, making it ideal for cloud-native applications and large-scale data environments. |
 | Trino is a fast, scalable, and SQL-based tool for big data analytics, enabling interactive analytic queries against large datasets across multiple data sources. |
 | Apache Superset enhances data collaboration and exploration by providing a user-friendly interface for creating charts, dashboards, and interactive data applications using various data sources. |
 | Apache Spark is an open-source framework for big data analytics, utilizing in-memory computing for efficient execution of complex workflows for batch and streaming analytics. |
The partnership between Dlytica Inc. and Umniah exemplifies the power of data-driven decision-making in the telecommunications industry. As we continue to collaborate, we look forward to further innovations and success in Umniah’s journey of growth and excellence in the Jordanian telecom market.
Feel free to contact us, our dedicated expert team is ready to assist you.